Professional product photographers depend on a specific set of applications to manage their daily tasks. Whether you are an aspiring creator or an established photographer in NYC, capturing the neon glow of Times Square, the cobblestone charm of SoHo, or the iconic skyline views in DUMBO requires the right tech. These digital tools are fundamental to the creative workflow, significantly improving efficiency and the final output of any project.
LIGHTROOM
Lightroom stands out as the primary application for high-end photo editing. Its extensive suite of professional-grade tools allows photographers to make precise adjustments to lighting and color — essential for balancing the complex shadows of the Flatiron District or the bright lights of Broadway. The app’s ability to save presets ensures a consistent brand look across an entire series with a single click.
PhotoPills
PhotoPills is an invaluable resource for planning shoots, especially for outdoor locations. If you’re trying to time the “Golden Hour” perfectly behind the Manhattan Bridge in DUMBO, this app offers sun and moon tracking to tell you exactly where the light will fall. Its augmented reality overlays allow for precise composition, empowering photographers to capture stunning images in any environment.
CANVA
Canva simplifies the graphic design process, enabling photographers to turn their shots into engaging social media posts, flyers, and client info packs. With a vast library of templates, you can create high-quality visuals without needing formal graphic design training, perfect for showcasing your captures of the best photo spots NYC has to offer, from The High Line to Central Park.
Photo from a smartphone
INSHOT
InShot is a versatile and powerful mobile video editing tool, tailored for quick, on-the-go edits that don’t compromise on quality. Whether you’re trimming a bustling clip of Grand Central Terminal or layering music over a vlog from a Chelsea gallery opening, InShot makes the process intuitive and efficient. Its user-friendly interface allows you to create polished, social media-ready Reels and Stories in just minutes. This means you can capture the energy of your location and share it with your audience before the moment fades, boosting engagement and keeping your content dynamic and authentic.
SCRL
SCRL is the go-to app for crafting seamless collage posts, perfect for Instagram carousels or other multi-image formats. It lets users combine multiple photos into a single, flowing narrative — like documenting a panoramic journey through the streets of Lower Manhattan, blending architecture, street art, and iconic landmarks into one cohesive story. It’s particularly effective for showcasing a complete product series or offering behind-the-scenes looks at a creative shoot in Bushwick. SCRL makes it easy to elevate your posts, creating a visually striking and professional presentation that draws viewers into your narrative.
PREVIEW
Preview is an essential tool for planning and organizing your social media grid, especially for those who value a cohesive and professional aesthetic. It allows you to map out your content calendar in advance, ensuring your photos — whether they’re of The Vessel, Washington Square Park, or another iconic spot — flow together seamlessly. By previewing how your posts will look together before publishing, you can make adjustments to maintain your brand’s visual identity and appeal. This thoughtful approach helps reinforce your brand’s presence and ensures your feed remains polished and engaging.